I am in love with Hermes new ad campaign. Well, I am in love with the photography by Paolo Roversi. The photographs together tell a mysterious story, and they stand alone as a story within themselves as well. Alone and together these photographs grab the viewer. I like the photography so much, I may have even looked over the clothing the ads were supposed to be selling. However I now have a stronger brand impression of Hermes. I don’t have too much to say about these, just wanted to share them here, and make a note for myself…